In January, Paul Green sat down with Cam Roberson from Beachhead Solutions on Paul Green’s MSP Marketing Podcast (Episode 272) to discuss a powerful, often-overlooked strategy for MSPs: leveraging compliance and regulatory challenges to attract and convert clients.
If you’ve ever struggled to break through the noise and capture the attention of decision-makers, this episode is worth a listen. Cam and Paul dive into how MSPs can position themselves as trusted advisors by speaking directly to the security and compliance headaches that businesses in specific industries face every day.
Watch The Interview
Why Compliance Matters in MSP Marketing
Most MSPs market their services too broadly. But businesses aren’t looking for another generic IT provider—they need someone who understands their industry’s unique pain points. Whether it’s HIPAA in healthcare, PCI DSS in retail, or FINRA compliance in finance, organizations need guidance.
Paul and Cam discuss how MSPs can:
- Identify industry-specific compliance challenges and use them as marketing hooks.
- Create compelling content that speaks directly to client pain points.
- Position their services as a solution to compliance stress (not just another IT provider).
Turning Compliance Challenges into MSP Wins
Beachhead Solutions specializes in data security, so Cam knows firsthand how compliance-driven marketing can help MSPs stand out and close deals faster. Instead of just pitching “cybersecurity services,” he suggests focusing on how your solutions help businesses stay compliant and avoid penalties—which is often more urgent than general security concerns.
Want to hear the full conversation? Check out the podcast episode here:
🎙️ Listen to Episode 272
Or watch Paul’s breakdown on YouTube:
📺 Watch the Video (16min)
If you’re looking for a way to make your MSP marketing more effective in 2024, compliance could be your secret weapon. How are you positioning compliance in your sales conversations?
